Role Overview

The Regional General Studio Manager is a senior leadership role responsible for overseeing the performance, culture, and operational excellence of SotoMethod’s three New York City studios. This person is a core member of the leadership team and plays a critical role in driving studio success, developing high-performing managers and teams, and ensuring new studios are fully staffed, trained, and operationally ready ahead of opening.

This role blends strategic oversight with hands-on leadership. You will own studio KPIs, mentor Studio Managers, support new studio openings, and ensure a consistent, best-in-class member experience across all locations.

Key Responsibilities

Regional Leadership & Studio Performance

• Own the overall performance of NYC studios, including revenue, attendance, retention, labor, and expense management.
• Set clear expectations and accountability for Studio Managers, ensuring consistent execution of brand standards and operating procedures.
• Analyze studio-level KPIs and trends, proactively identifying risks and opportunities to drive growth and efficiency.
• Partner with leadership on forecasting, goal setting, and performance improvement plans.

Team Development, Training & Culture

• Hire, train, mentor, and manage Studio Managers, supporting their growth as leaders and operators.
• Ensure each studio has the right staffing model in place, with strong hiring pipelines, onboarding, and training systems.
• Build and maintain a high-performance, hospitality-driven culture across all studios.

New Studio Openings (NSOs)

• Lead regional readiness for new studio openings, ensuring staffing, training, systems, and operational processes are in place ahead of launch.
• Oversee pre-opening hiring, onboarding, and on-site training execution.
• Serve as the primary operational leader during opening weeks to ensure a seamless launch and strong early performance.

Member Experience, Brand & Community

• Ensure a consistent, premium member experience across all locations.
• Support and oversee execution of local marketing initiatives, partnerships, brand activations, and community events.
• Act as a brand ambassador for SotoMethod, maintaining high visibility and strong relationships within the NYC fitness community.

Operational Excellence & Cross-Functional Leadership

• Ensure studios are clean, well-maintained, and properly stocked; partner with vendors and internal teams on facilities, inventory, and maintenance.
• Partner cross-functionally with Marketing, Training, Finance, and Leadership to execute initiatives and rollouts.
• Standardize best practices across studios while remaining agile in a fast-growing environment.

Qualifications

• 3-7+ years of experience in boutique fitness, hospitality, or premium retail management, with multi-unit oversight strongly preferred.
• Proven experience leading and developing managers and large teams in high-volume, customer-facing environments.
• Strong business acumen with comfort owning KPIs, budgets, labor models, and performance metrics.
• Experience supporting or leading new studio openings (NSOs) is a major plus.
• Highly organized, decisive, and proactive; thrives in fast-paced, high-accountability environments.
• Strong communicator with a hospitality-forward mindset and a deep appreciation for brand, culture, and community.
• Hands-on leadership approach with comfort being regularly on-site across studios, including occasionally stepping in for shifts, front desk support, or events to stay closely connected to day-to-day operations.
• Flexible schedule required, including some evenings, weekends, and travel between studios.‍

What We Offer

• Competitive compensation with performance-based incentives
• Complimentary classes
• Meaningful leadership responsibility within a scaling, founder-led brand
• Opportunity to shape the future of SotoMethod’s studio operations and growth
• A collaborative, high-energy, high-ownership team environment

How to Apply

Please submit your resume, highlight your relevant qualifications, and share why you’d be a strong fit for this role.

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